Knowing and understanding your audience is essential so you can address what will specifically interest them. Next, determine your audience and how you can appeal to them. Alternatively (and for the best chance of getting media attention), use a top press release writing service like eReleases to format, craft, and distribute your press advisory. If you want to dress up the layout and look of your advisory to make it more eye-catching to journalists, hire a professional graphic designer for as little as $5 on Fiverr. Finally, conclude the advisory with any attractive details that might make them want to attend, such as the opportunity to get exclusive photos with celebrities or high-profile individuals. One way to ensure your announcement includes all the information journalists need is to answer the what, who, when, where, and why questions as laid out in the media advisory template above. ![]() The remainder of the advisory outlines the details of your news. The headlines may be the only part of the advisory a journalist considers when choosing whether to attend or cover your news, so they need to be attention-getting and compelling. While optional, this can be followed by a subheadline in italics. This should have the name, phone number, email address, and website where a journalist can get more information.īelow the header is the headline, which should be centered and in a bold font, slightly larger than the rest of the advisory. The header includes your logo, centered at the top, followed by a left-aligned contact information area. ![]() The media advisory template above is already formatted correctly to help you save time. If you want your announcement to be read by people in the media, follow industry standards on proper formatting, so the reader knows exactly where to look for specific event details quickly. We can help you avoid many common press release mistakes.īefore writing a media advisory (sometimes called a press advisory or media alert), it’s important to get the structure and formatting right. Pro Tip: Before you dive too deeply into creating your first media advisory, take a couple of minutes to position yourself for success. Use it as you follow the five steps below for writing one. To make it even easier, we created a free media advisory template you can download that adheres to the standard media alert format and guidelines. Cover the “Five Ws”: Include the relevant information by incorporating the Five Ws of journalism: who, what, when, where, and why.Always use high-resolution images and provide links to download the high-res image. Including a couple of relevant images-a photograph of your new location, for example-can help ensure your release gets picked up. Include images and graphics: Journalists love images and graphics.For instance, “John Smith said,” during the first time, and then “Smith said,” in succeeding quotes. Attribute any quotations by first and last name on the first reference, and then by last name after that. Include quotes: Don’t be afraid to quote yourself.Your company is referred to by name or by “it” when necessary. Avoid 1st person: You won’t see many “I” or “we” statements outside of quotations in a news story.That means not only formatting the document correctly, but also using a journalistic perspective. It is essential to follow the proper format journalists expect to see. ![]() If we could publish it with very few edits, chances are we did. The releases and advisories that got the most attention from me and my staff were the ones that were easy to understand and, more importantly, publish-ready. Free Media Advisory Templateīefore I was a media consultant, I worked as a journalist and newspaper editor. To help you out, we’ve even created a handy, easy-to-use downloadable template. Just follow these five simple steps and you’ll be on your way. Best of all, creating a media advisory doesn’t have to be difficult.
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